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A software company offers its useful program as a free download.
A software company offers its useful program as a free download. Few downloaders ever read the license agreement, but it states that the program is paid for by advertising;specifically, it explains that when the program is installed, another “adware”program is also installed that helps advertisers serve up targeted ads. Assume that you own a small online flower business that is struggling to get started. A firm with an adware system like the one described above contacts you about buying Internet ads. You pay only when someone clicks-through to your site from an ad. You try the ads for a month and your online sales triple. But you also get complaints from many people who don’t understand why your pop-up ads constantly appear in their browsers. Would you continue to use this “contextual advertising?” Why or why not? Defend your answer.
Contextual advertising is the form of targeted advertising which appears on the websites.Contents displayed in the mobile browser are the example of contextual advertising. Accordingto the...