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a. Superbowl 42 was a championship football game played on February 3, 2008 between the New York Giants and the New England Patriots. It received a Nielsen Rating of 43.3. The cost of a 30 second
a. Superbowl 42 was a championship football game played on February 3, 2008 between the New York Giants and the New England Patriots. It received a Nielsen Rating of 43.3. The cost of a 30 second commercial was $2,700,000. This data point was not one of the 45 programs in the sample. Superbowl 42 was a non comedy prime time program with 50% of the audience in the 18-34 age range.
(i) Estimate the cost of a 30 second commercial during Superbowl 42, using the appropriate linear regression model.
(ii) Calculate the residual corresponding to this data point.
(iii) This data qualifies as an outlier. Explain why.
(iv) Explain statistically why this model does not work to predict the commercial cost for Superbowl 42. In your answer use only the information that is provided in this problem. Do not use any knowledge that you may have about the game of football. It will not help you answer the question.
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