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QUESTION
A SWOT analysis is one of the basic managerial planning tools. Follow the steps below to demonstrate your ability to perform a SWOT analysis.
A SWOT analysis is one of the basic managerial planning tools. Follow the steps below to demonstrate your ability to perform a SWOT analysis.
- Select a business at which you work or are a frequent customer, and describe it briefly.
- From a customer perspective, what do you perceive as the strengths and weaknesses of this business? Use headings and make one list for the strengths, and another list for the weaknesses.
- What do you perceive as potential opportunities and threats for this business? Use headings and make one list for the threats, and another list for opportunities.
If you use a quote or information from an outside source, be sure to put the name and author of the source in parentheses right after it.
