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QUESTION
A young woman purchases a used car from a dealer.
A young woman purchases a used car from a dealer. Regardless of the goods or services involved, four stages of consumer decision-making are involved in the purchase, though at various levels and strengths depending on the item.List these stages and explain the processes involved in each, walking this consumer through the purchase.Choose an item you recently purchased and identify the processes you participated in during each stage of your purchase of that item.
