a) Your bosses at Sony have told you that a primary objective for the company is to build brand equity. Does this affect your decision on whether or

a) Your bosses at Sony have told you that a primary objective for the company is to build brand equity. Does this affect your decision on whether or not to standardize the marketing of your HDTVs? Comment on the pros and cons of standardizing the product offering and comment specifically on the extent to which you would standardize advertising across markets.