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According to literature on brand loyalty, consumers who are loyal to a brand are likely to consistently select the same product.
3919413750254D = pdie-hard − pless loyal.α = 0.05.zP
a.)
z=
P-value=
c.)
Reject the null hypothesis, there is significant evidence that a higher proportion of die hard Cubs fans attend games at least once a month.
Fail to reject the null hypothesis, there is significant evidence that a higher proportion of die hard Cubs fans attend games at least once a month.
Reject the null hypothesis, there is not significant evidence that a higher proportion of die hard Cubs fans attend games at least once a month.
Fail to reject the null hypothesis, there is not significant evidence that a higher proportion of die hard Cubs fans attend games at least once a month.
