According to Rita McGrath and Ian MacMillan, ________ uncertainty refers to the extent to which managers understand how a new product or service will...

According to Rita McGrath and Ian MacMillan, ________ uncertainty refers to the extent to which managers understand how a new product or service will be received in the market.

Question 1 options:

a) 

technical

b) 

financial

c) 

functional

d) 

market