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QUESTION
According to the textbook, the focus of marketing has changed from emphasizing the 4 Ps to emphasizing _____________________________. (Select the...
According to the textbook, the focus of marketing has changed from emphasizing the 4 Ps to emphasizing _____________________________. (Select the best answer).
a.marketing activities for nonprofit organizations and government entities
b.marketing activities that benefit society
c.creating, communicating, delivering and exchanging value
d.the changing marketing environment
