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ADM2304X Assignment#3 Spring-Summer 2017 ADM2304X: Assignment#3 (120 Marks) Prof. Suren Phansalker Due Date: Must be Uploaded on Brightspace by...
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Qu#3 (20 Marks) Online retailers have policies known as “privacy disclaimers” that define the rules regarding their uses of information collected, the customer’s right to refuse third-party promotional offers, and so on. You can access these policies through a Web link, found either on the Web site’s home page, or on the order page (i.e., as you enter your credit card information), or on a client Web page, or on some other Web page. Location of the privacy disclaimer is considered to be a measure of the degree of consumer protection (the farther the link is from the home page, the less likely it is to be noticed). Marketing researchers did a survey of 291 Web sites in three countries (France, U.K., U.S.) and obtained the contingency table shown below. (You can make your own data for Qu.#3.) Nationality Location of Disclaimer France US UK Row Total Home Page 56 68 35 159 Order Page 19 19 28 66 Client Page 6 10 16 32 Other Page 12 9 13 34 Column Total 93 106 92 291 a. Test if the Location of the Privacy Disclaimer independent of the Web site’s nationality? ADM2304X Assignment#3 Spring-Summer 2017 Prof.: Dr. Suren Phansalker Management Science University of Ottawa 3 b. What condition did you need to check to insure that the test used was appropriate? (Read the Text Book!) c. Test if the proportion of total number of disclaimers in the three countries is different. d. Test if the proportion of Disclaimers on the 4 web pages is such that proportion for 'Home Page' or p1, is 4 times that of 'Client Page' or p3 whereas 'Order Page' or p2 is 2 times the proportion p3 for 'Client Page' which is the same as the proportion p4 for 'Other Page'. {For Qu#3, you are expected to make your own small data file for MiniTab}