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Advertising ResearchYou have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizatio

Advertising ResearchYou have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.The paperMust be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.Must include a separate title page with the following:Title of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust use at least two scholarly sources in addition to the course text.Must document all sources in APA style as outlined in the Ashford Writing Center.Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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******** ** ***** ** ****** media ** generally ***** ** *** marketing benefits ** provides *** *** ** * tool *** ****** ********** *** **** ********* **** *********** **** ** ****** times ** crisis *** to ******* *** ******** ******** Facebook *** Tube *** twitter ****** only ** ***** *** marketing but **** ** address *** customers ****** a ****** and ******* ***** doubts *** concerns ******* the **** ** ** effectively monitor *** social ***** *** ** connect with *** ********* ** *** ******** ****** * crisis *** announce ***** ***** taken ** ** ** ******* *** damage **** ******** publicityTwitter: Twitter feeds *** **** 140 ********** long *** can be ****** ******** ** ****** and ******* ****** **** * customer to * ********** can easily ****** a ******** ** ******* ********* should ******* *** twitter mention ** ***** ****** products *** ******* ******* under any ******** ************* An example ** *** ******* ******** ** ****** ****** *** ****** ** *** Lexus GX *** ****** *** ** ****** the vehicles *** to ********* ****** gas ****** ** **** of *** ******* ****** ****** *********** **** ******* ** *** **** **** ****** ** the ****** to ****** *** ******** concerns ** ****** to *** ********* ********* ******* ******* ********** **** ****** *** *** *** **** ***** *** ******* *** **** ******** (Dapena 2010)You ***** ******* ** ********* *** **** ******* ***** ****** ****** ***** **** that it ** **** *** ******* ****** ** post ** ************ ** *** ****** using * ***** ********* *** ****** *** *** *** **** ** make * ********* ***** the ******* situation Lexus president recorded a ******** message and ****** it ** ******* ** ******** ** the ******** **** ** *** ** *** *** You **** ****** *** ********* as **** ** ******** ***** ******** sentiments in times ** ****** *** negative *** ******* *** ** ****** **** * personal ********* ** ******* ** one ** the ******* officials They can *********** ****** ******** ******* and ********* ******* ***** statement and * ***** number ** customers who are ***** looking *** answers instead ** going ******** **** *** *** the solution on *** **** (Hines ************** ** a company *** * Facebook *** **** **** comments can be ****** ** *** **** **** ***** are ******* ** fans ** well ** non-fans *** ********* ***** ** ** ******* *** *** **** *** update *** page **** ****** **** ** **** ** ********* ** *** ******** comments If * ******* ** *** *** *** * **** ***** number ** **** **** ** may *** ** ******** to ***** all ******** ***** it ** essential to ****** and ****** regularly *** *********** ** *** ********** to ****** the customers ****** *** a very ***** *** following *** it **** not ******* to ***** ******* **** *** **** ******* ** ******* selectively *** pages are ******* ********* ****** 2010)Recommendations *** ****** ************* using social media during * crisis:- ****** ***** ** ****** *** *** **** **** *** **** ** **** ******** *** positive ******** * company ****** **** *** monitor twitter feeds *** ******** ***** *** negative comments *** reply ******** to turn *** ******** ******** ******* *** ******** service ***** ****** **** ****** ******** ** ******* ***** **** ******* ****** *** ***** ******* for ******** questions *** ******* *********** Share a ******** ******* ** *** ******** ** ***** *** ******** *** send * ******** ****** *** ******** ** ******* so that *** ******** *** ******* you ******** ****** ****** **** a You Tube ******* ***** *** ********* *** *** ** **** * ****** ******** ******* thorough answers and ** not overlook *** questions posed ** receive * positive feedback **** ****** *** *** ** ************************* P V (2010) ****** ******* Lexus GX 460 SUVs InCNN ***** Retrieved ******* ** 2015 **** ************************************************************ * ****** *** to *** Social ***** for ****** ********** InSocial ***** ******** ********* ******* 11 2015 from *********************************************************************************

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