After extensive research and development, GoodStone Tires, Inc., has recently developed a new tire, the SuperTread, and must decide whether to make...

After extensive research and development, GoodStone Tires, Inc., has recently developed a new tire, the SuperTread, and must decide whether to make the investment necessary to produce and market it. The tire would be ideal for drivers doing a large amount of wet weather and off-road driving in addition to normal freeway usage. The research and development costs so far have totaled about $10 million.