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QUESTION
After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture" by Gringarten & Fernández-Calienteshttps://1lib.us/book/13514618/818dd0, pages 35-49,
After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture" by Gringarten & Fernández-Calienteshttps://1lib.us/book/13514618/818dd0, pages 35-49,
write a case study using the Case Analysis Outline attached below.
Files:
Screen Shot 2021-11-22 at 12.01.56.png, Ethical Branding and Marketing Cases and Lessons by Hagai Gringarten and Raúl Fernández-Calienes (z-lib.org).pdf
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