after researching the Twitter service and the implications for marketing and advertising of such services, assume the role of a creative director in

after researching the Twitter service and the implications for marketing and advertising of such services, assume the role of a creative director in an advertising agency and devise a plan for showing potential advertising clients how to use Twitter to advance their "share of voice (SOV)" objectives. Your plan should indicate new and creative ways to bring advertising client messages to consumers using the "texting" and "Twittering" formats.