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Again, consider the revenue-sharing contract between Blockbuster Video and the movie studios. This contract has been extremely profitable for both...

Again, consider the revenue-sharing contract between Blockbuster Video and the movie studios. This contract has been extremely profitable for both sides. Since economists have explored revenue-sharing contracts for many years, why do you think Blockbuster and the movie studios took until 1998 to implement a revenue-sharing contract?

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