Alssa Goodstein is a marketer at Dean Foods. She needs category data on competitive sales. She is willing to pay

Alssa Goodstein is a marketer at Dean Foods. She needs category data on competitive sales. She is willing to pay

for IRI

data because she will get the following tracking:

A.Product volume wholesale warehouses and retail stores

B. Product velocity at wholesale and retail stores

C. Causal research data as to what may have caused acceleration or deceleration of product/brand sales

D. A and B

E. A, B, and C