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QUESTION
Amazon's Pricing:a) What are the price point ranges for each product type that Amazon offers. How would you
Amazon's Pricing:
a) What are the price point ranges for each product type that Amazon offers. How would you
visualize it with a table or chart to summarize the products and the price points. It could be bronze, silver, gold or small, medium, and large etc for different product types coffee, tea, brownies etc or TV's, phones etc.
b) Is Amazon's strategy penetration pricing or skimming?
c) Have Amazon segmented the market by price or some other segmentation approach?
