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QUESTION

AMERICAN EXPRESS --------- MINI-CASE 4 How does American Express compare to other credit card companies of which you personal experience or knowledge?...

IN THE REAL WORLD (FINANCIAL SERVICES)- AMERICAN EXPRESS --------- MINI-CASE 4

  1. How does American Express compare to other credit card companies of which you personal experience or knowledge?
  2. What are some of organization's strengths related to customer service in your mind and how do you think these might enhance a customer's service experience?
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