An executive summary for managers and executive readers can be found at the end of this article Collecting and using personal data: consumers'...

Read the journal article Graeff, T. R., & Harmon, S. (2002) ‘Collecting and using personal data: consumers’ awareness and concerns’, Journal of Consumer Marketing, 19 (4/5), pp. 302–318.Assess the authors’ findings in regards to consumer attitudes about personal information and purchase behaviours. Synthesise the information presented regarding variance among demographic market segments and Internet purchases. Explain you answer.