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Analytics projects that overlook data-related tasks (some of the most critical steps) often end up with the wrong answer for the right problem, and these unintentionally created, seemingly good answer

Analytics projects that overlook data-related tasks (some of the most critical steps) often end up with the wrong answer for the right problem, and these unintentionally created, seemingly good answers could lead to inaccurate and untimely decisions. In your recommended textbook, some of the most common metrics that make for analytics-ready data were mentioned (Pgs 123 - 124). Choose three of these metrics and discuss them succinctly using your textbook as a reference and some other resources. Your references should not be less than four in total.

recommended textbook:

Sharda, R., Delen, Dursun, and Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support. 11th Edition. By PEARSON Education. Inc. ISBN-13: 978-0-13-519201-6

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