Answered You can hire a professional tutor to get the answer.

QUESTION

Analyzea recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitche

Analyzea recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)

Writea 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

Baseyour review on the following six steps in the consumer decision process:

  1. Problem recognition
  2. Information search
  3. Alternative evaluation
  4. Purchase
  5. Use
  6. Evaluation

Answerthe following questions in your paper:

  • How many of these stages did you go through?
  • Which stage(s) in the purchasing process was/were most important to you?
  • If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
  • What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

Formatyour paper consistent with APA guidelines.

Show more
LEARN MORE EFFECTIVELY AND GET BETTER GRADES!
Ask a Question