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Angela Zhang leans back on her chair and wonders how her business Action Inc is going.
Angela Zhang leans back on her chair and wonders how her business Action Inc is going. She loves golf and outdoors and from that passion, she retails a range of golfing products, accessories along with camping, mountaineering and outdoor products. She and her action oriented husband work with designers in Denmark, test the products in their personal lives and then sell the products across Australia through a range of distribution channels.
Angela looks at you and says: "We have so many products now, across many retailer types. We have different methods of taking orders and I have asked my assistant to extract what information we have. There is too much data, I do not know how to manage this business. Analyse the data so that I can know:
1. Which products are generating the best value for my business? 2. Which retailer type is generating the best value for my business? 3. Which form of order taking is the best value? Angela is a straight forward business owner. . Angela looks at you and says " You are the consultant. You are to address any other issues that I have not asked about that make my business more profitable"
She asks you that when you write your report, to use graphs, tables or dashboards. Angela sighs and says I am a very visual person, a picture paints a thousand words. DO NOT write more than a thousand words. I do NOT have time to read lots of words. Time is money to me.
Your report shall comprise:
An executive summary (around 200 words). The executive summary is an excellent summary of the key points of the main report. The questions are clearly identified, the alternatives are developed to address the questions and the recommendations clearly address the questions. The main report is around 800 words. In the main report, answer the three questions that Angela has raised. Then, you are to identify, analyse and evaluate any other issues that are important to her business. Finally, make your recommendations to help her business become more profitable in the long term. Remember to use graphs, tables, dashboards to address Angela's requirements.
