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Answer the questions 12 You are selling a product on commission, at the rate of $1,000 per sale. To date you have spent $800 promoting a particular...
Answer the questions 1&2
- You are selling a product on commission, at the rate of $1,000 per sale. To date you have spent $800 promoting a particular prospective sale. You are confident you can complete this sale with an added expendi- ture of some undetermined amount. What is the maximum amount, over and above what you have already spent, that you should be willing to spend to assure the sale?
- Neptune Biometrics, despite its promising technology, is having diffi- culty generating profits. Having raised $85 million in an initial public offering of its stock early in the year, the company is poised to intro- duce a new product, an inexpensive fingerprint door lock. If Neptune engages in a promotional campaign costing $55 million this year, its annual after-tax cash flow over the next five years will be only $1 mil- lion. If it does not undertake the campaign, it expects its after-tax cash flow to be