Article Review on Bull Whip Effect

Management

Write a detailed summary (5-6 pages long) covering all essential points provided in the article. Also, include your reflections based on your reading. Reflections could be based on prior experiences or prior knowledge or both. For example, when you read an article, it could be based on another related knowledge base that you may acquired from this course or any other coursework.

Grading Criteria: Detailed Summary (80%); Reflections (20%)

Topics expected in a Detailed Summary:

1. What is Bull Whip Effect? - 10%

2. Examples of companies / industries where it was felt. - 10%

3. 4 causes for Bull Whip effect (in greater detail) - 30%

4. Remedial solutions to counter Bull Whip Effect - 20%

5. What is the role of Information Systems in countering Bull Whip Effect? What types of technologies can be used? - 10%

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