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QUESTION
As a firm expands globally, many factors affect that expansion.
Extremely desperate, please help.
As a firm expands globally, many factors affect that expansion. Develop a global business strategy for a fictional US-based firm desiring to expand into Europe and Asia. Choose a country from each of the two continents and research business in each country.
- Analyze the business structure necessary in each country to encourage success and benefit the firm as a whole.
- Discuss the key roles ethics and cultural diversity must and will play in this expansion.
- Discuss entry strategies in light of the political, legal, cultural and economic make-up of each country.
- Describe the role that Information Technology and the Internet will play within this emerging global firm.
- Explain the advantages or disadvantages of manufacturing and material location in each country.
- Describe your approach to marketing and advertising in each country.
- Describe your approach to human resource management.
