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QUESTION
As a marketer in an electronics company, you noticed that one of your consumers entered the following post on Social Media; “I do not believe electronic companies' messages and advertisements. All tho
As a marketer in an electronics company, you noticed that one of your consumers entered the following post on Social Media; “I do not believe electronic companies' messages and advertisements. All those messages are the same and have an insincere motivation to trick us.” What function does this consumers’ attitude towards electronic companies’ messages have?
