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As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing...
As a marketing consultant, construct a business report for an organisation of your choice,
covering the following five aspects of Marketing Management:
1: With the use of appropriate marketing models and concepts, critically examine the
current market position of one of your chosen organization's products.
2. In light of the above findings, state and justify THREE marketing objectives that
your chosen organization should pursue for this product over the next three-year
period.
3: Identify three target segments, and demonstrate how your chosen company
will develop loyalty with those consumers over the strategic three-year horizon.
4: How would you use the Marketing Mix and other marketing tools to position your
brand in a competitive industry?
5: In the Annexure to the report, you must outline the key areas of study and
research you have undertaken and then specify the literature and other evidence
sources you have used to complete the requirements of this assignment."
