As consumer demand for new cars increases, tire makers and steel and aluminum suppliers may experience an increase

As consumer demand for new cars increases, tire makers and steel and aluminum suppliers may experience an increase

in demand for their products, which is an example of

Multiple Choice

• sequential demand.
• concurrent demand.
• derived demand.
• secondary demand.

An Uber ride is considered a ________ because of its intangible nature.

Multiple Choice

• ware
• good
• marketing object
• market segment
• service

Luke has been scheduling fewer employees to work during the matinee hour at the movie theater he manages because it has been slow lately. He recognized a need to manage his

Multiple Choice

• off-peak convenience.
• idle production capacity.
• selective demand.
• intangibility.
• inconsistency.

Inseparability in services refers to the fact that

Multiple Choice

• there is no regulation of service industries in terms of basic standards of quality.
• the quality of service provided by a firm is often inseparable from its image.
• the consumer cannot distinguish the service provider from the service itself.
• training and standardization of service delivery procedures cannot be accomplished.
• there is too much idle production capacity.

When Coca-Cola introduced New Coke it was a marketing failure. Someone in the marketing department likely thought the new recipe was a disaster waiting to happen, but didn't speak up. This is most likely an example of

Multiple Choice