As we think about ways to grow our business we must consider our capacity or our ability to serve a maximum number of guest in a time period.

As we think about ways to grow our business we must consider our capacity or our ability to serve a maximum number of guest in a time period. This is an important consideration for all levels of management including sales/marketing, operations, and capital planning. While the decision to change our flow or increase our capacity is not solely within our functional department the marketing is responsible for revenue generation and we may be the area that shows that changing our capacity will increase our profitability.What other capacity related items might we consider? What would happen to our revenue generation goals and any associated financial rewards if we successfully intently and resolve (or improve) a factor that is limiting our sales and/or profitability?