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QUESTION

Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help

Assess the importance of portfolio planning in the health care industry,

and determine at least one (1) approach to portfolio planning that can help

marketing managers to ensure productive marketing operations. Provide at

least two (2) specific examples of portfolio planning in a health care

organization with which you are familiar.

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