Assessment

Conduct an environmental scan and write an assessment in which you focus on both the internal and external factors that could affect your success within your chosen industry.

Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.

An environmental scan allows you to identify the trends (technical, social, political, economic, and so on), issues, and other factors that are most likely to affect a given industry, thereby helping you determine a strategy for dealing with potential changes.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies:

• Competency 3: Communicate effectively.
  • Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.
• Competency 4: Plan strategically.
  • Describe strategies to use SWOT analysis to improve competitive advantage.
• Competency 5: Employ high-performance business management techniques.
  • Analyze strengths to determine competitive advantages.
  • Analyze opportunities that may be leveraged for competitive advantage.
  • Analyze threats to competitive advantage.
• Competency 6: Solve problems within professional standards.
  • Analyze weaknesses to determine areas for improvement.