Assessment Details Step 1: Choosing a Company Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose

Assessment Details

Step 1: Choosing a Company

Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Step 2: SWOT Analysis

Write a 700- to 1000-word modified SWOT analysis that includes the following:

• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage

Include in-text citations and a reference page with at least 2 sources. Pls follow attached rubric.