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Assessment Task: Strategic AnalysisMaximum Word Length: 1500 The word count is for the main body of the text and ignores the reference list. Text in figures and tables in the main body of the text is
Maximum Word Length: 1500
The word count is for the main body of the text and ignores the reference list. Text in figures and tables in the main body of the text is included in the word count.
Requirements:
You are required to perform a strategic analysis on ONE of six given organisations. Each organisation is facing strategic issues that impact upon its competitive advantage, performance, and/or long term survival. Information on these organisations, and some of the strategic issues they each face can be found in the ‘Assessment’ area. (I chose Boeing Co.)
In your report, you should clearly identify your chosen organisation and analyse in- depth its strategic situation, making use of strategic management concepts, theories and frameworks (e.g. PESTEL, Porter’s five forces framework, the VRIO framework, the Mitchell et al (1997) framework for stakeholder mapping and salience, concepts and frameworks of business and corporate level strategy). Conclude your report by identifying what you think is the most important strategic issue or issues facing the chosen organisation.
You are NOT expected to use all strategic management theories, concepts and frameworks introduced in the lectures and reading, only those relevant to your chosen organisation and its specific situation. You can draw upon theory and concepts from other modules if correctly referenced and relevant. However, the lens through which you analyse your organisation should be one of strategic management.
You should NOT collect primary data for this assignment. The material provided in the ‘Assessment’ area should be supplemented with your own research. Support your analysis with evidence, and reference to both academic and credible practitioner sources e.g. the Financial Times, the Economist etc.
Referencing
You must reference your work correctly using the Harvard system.
