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QUESTION

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Marketing and Fees

For this discussion, respond to the following:

  • There is little published in the literature on the marketing side of sport psychology. Why do you think this is so?
  • If you think about applying your services to the community, how would you market yourself?
  • What populations would you target?
  • How would you get in front of coaches and athletes?
  • Would you use marketing ploys like packages; or marketing techniques, such as five sessions for the price of four; and so on?
  • How much would you charge for your services?
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