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Assignment:1. Choose a print advertisement that highlights a well-known American brand/product. This can be from the internet or a magazine, and a copy of it will need to be included in your essay. Yo

Assignment:1. Choose a print advertisement that highlights a well-known American brand/product. This can be from the internet or a magazine, and a copy of it will need to be included in your essay. You must cite your source.2. After choosing your ad, write a visual rhetorical analysis essay in which you examine the context, purpose/audience, rhetorical appeals, and author’s decisions through the lens of the American Dream. The majority of the essay must be in your own words with evidence to support your analysis.Requirements:Structure• Essay must contain a beginning, middle, and end. This means at least five paragraphs and a thesis.• Contain topic sentence for each paragraph.• MLA Format – including proper heading, page numbers, and Works Cited page.• Must be at least 900 words in length and in 12pt. font only.I. Introduction & ThesisII. ContextIII. Purpose/AudienceIV. Rhetorical AppealsV. Conclusion – Evaluation of Author’s Decisions(see pgs. 257-258)(Possible Points 40)Thesis• Must be the last sentence in the first paragraph.• Contain the subtopics for the three body paragraphs.• Must be fluid and cohesive.(Possible Points 10)Content/Evidence• Provide basic analysis of the print advertisement’s context, purpose/audience, and rhetorical appeals (ethos, logos, pathos)• Conclusion needs to be an evaluation of the author’s decisions and their overall effectiveness.• Incorporate at least three quotes (one per body paragraph) from two different sources that substantiate your analysis of the context, purpose/audience, and rhetorical appeals (ex. historical/social context for the advertisement or components of the American Dream).(Possible Points 30)Tone• Need to use transitional words at the beginning of each paragraph.• Incorporate an elevated vocabulary ex. Positive vs. Good.• Utilize college level sentence structure to convey an elevated tone. Contain correct subject verb agreement and verb tenses.• Only use 3rd person throughout essay.(Possible Points 20)(Total Possible Points 100)Sample Citation: (notice the indentation after the first line)Rubin, Melissa. “Advertisements R Us.” Everyone's an Author, by Andrea A. Lunsford, W.W. Norton & Company, 2017, pp. 246–251

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