Assignment 2

Change to Cultural Values and Projecting the Future"  Please respond to the following:

• Go to the United States Census Bureau’s Website and explore the American Fact Finder, located here. Take note of the market segments (population, age, business and industry, education, housing, income, origins and language, poverty, and veterans). Examine the differences in the decision making between the segments. Propose two ways that marketing managers can use the differences to their advantage.
• Go to the United States Census Bureau’s Website and explore a table of your choice from the 2014 National Population Projections: Summary Tables, located here. Determine which external factor has the greatest impact on social class. Predict two ways that social class will affect consumer behavior in the next ten years.