Assignment 2: Competition, Marketing Mix, and Pricing For this assignment, use the same health care provider as in Assignment 1. Write a four to six (4-6) page paper in which you: Determine the key ch

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the other public hospitals also **** ******* ****** ***** ***** ***** ********** ** ********* ** *** ********** *********** *** main ********* ** **** ***** ****** ********* *** ***** * distance **** ***** ******** allowing ** * monopoly ** ****** hospital ******* in emergency ********* *** not *** ****** ********* ******* **** ****** ******* **** ****** ******* (Baier *** & Sundmacher ***** The ************** hospitals **** ** ********* ***** **** **** a ******* ********* ** ***** ****** ******** *** ***** clients ******* hospitals ****** ******* ******* **** ******* ********* **** **** ****** ***** to ******* ****** ******** **** ****** hospitals **** *** also *** ******* ** ************ re ***** that *** ***** *********** ** *** public ****** The ******* ********* *** ***** ** ****** ******* ****** **** ****** ********* ******** decisions in ***** ********* **** ** ** ******* ******* ******** ********* *** ********* channels ****** they *** implementedBrady ******** ****** embrace a ********* ******** **** ******* ** ******* *** ****** **** ** *** ******* services The assumption ** usually **** ******* ********* **** ****** ******* ******** **** ****** hospitals *** marketing ******** ****** thus *** ** show **** ********* **** **** ****** ******* services **** ***** ********* in *** region The marketing strategy should **** **** **** *** ******** has adequate ********* *** staff to cater for *** the **** **** *********** ** ****** **** **** that the hospital’s ***** is on *** ******** ********** which should ******* **** clients (Bloom Propper ****** ***** *** ****** ****** Clients ** *** ********** ******** prefer ********* with the **** ********* doctors **** **** *** aid of ****** ********* Such aspects ****** ** ******* ** *** ********* ******** **** ******* *** clients ** ***** ****** ** ***** ************ **** ************* MixGrady ******** *** *** ******* ***** *** ********* as part of their marketing mix strategy *** ******* ** ******** is *** burn **** ******** *** organization *** use *** **** **** to **** promote other ******** ** *** ******** ********* *** ********* ** ******** *** ******* ******** *** ******** should ***** ** ******** **** *** **** **** *** *** **** ******* of ******* ** Atlanta ** well ** the ***** *** **** is **** ** *** customers **** the ******** ** *** **** **** ** be ** **** ******* they **** ****** **** *** **** of the ******** ** *** ******** *** of ******** quality ********* quality **** require that the ******** *** *** *** *********** that are ****** ** treat ***** ** should **** include ******* ******** that **** ***** restorative ********* to ******** ******* ******** *** hospital ****** also **** *** ********** **** will ***** it ** ******* *** *** ******** related ** ******** **** ******* ***** ******** will ******* ****** **** ** ****** *** best burn unit services It should be * ************* for burn **** ******** **** ** referrals ****** * ********* burn **** can **** ** other *********** hospitals ********* ***** ******* to Grady Hospital **** **** **** ********* ** ********* ** some ************ ************ location is in downtown ******* ***** ** **** ** *** population *** ****** It ** also ***** ** Georgia ***** ********** ***** implies that ** treats students **** different parts ** *** ***** Grady Hospital *** *** its closeness ** Georgia State University ** ***** **** people ** *** region The ********* ** *** ********** ****** ***** *** hospital ** market its services ** ****** ******* ********* ********* in *** university will ****** ** ** ***** more ****** The ******** can **** use *** opportunity ** ****** *** services ****** *** ******* **** will ***** ** *** hospital ******** **** *** ********** ** many activities ** ***** involve ******** ************ ** ********* ****** ** ****** The *** ** to *** *** ********* to *** university ** ***** the students as **** ** ***** ********** ** the ********** ** ****** also ***** ************ to ****** ******** in its neighborhoods ** show that it ***** *** *** ************ ********* ******* ****** ******* **** *********** ***** *** ************ ***** ******* ***** ******** ****** *** ***** ***** and ********** stations ** reach *** ***** population *********** ***** ******* ****** **** ***** *** ***** ********** which is *** ****** ** hold ****** ***** ******** ****** & ******** ***** *** **** promotion ******** will ******* the *** ** modern ********** ** promote *** ******** It ****** start **** having * ************* *** *********** ******* *** interactive ******* will **** ************** ***** *** day round ** ****** the ******* ** the ********* ***** ******** should also *** ****** media ***** like Facebook and Twitter ** promote *** **** **** ****** media platforms ***** free ******* **** *** ***** millions ** potential ******* *** ***** are ideal ** *********** **** clients regularly ** can *** ****** ***** ********* to share success stories **** **** ******** *** ************ credibility and attract **** ******************* Hospital ****** ****** *** economy ******* strategy in which *** prices *** *** ** ******* *** **** **** The **** ** ** ***** ***** ****** **** *** *********** ***** ********* high-quality **** It ** * ********* *** *** ****** ******** ** offer low prices **** ******** ******* ******** The **** is ******** when *** ******** reduces costs ** other areas **** ******* ********* *** ************* ***** ****** ***** The ******* ** *** ****** will ***** *** **** **** to compete *********** ******* **** ******* ********* ***** **** ****** a ***** ****** **** can ** *** emergency treatment at *** *********** *** ******** ** ***** *** ***** burn-related therapies *** ** *** affordability ***** ******** will ******* that **** of referrals ** it ****** quality ******** *** ******* ******** **** ** attained **** ********** *********** costs *** **** *** ** ******* *** *** ****** in the ******* ******** ******* ******* requires that *** ********* *** *********** ***** ** **** ** * ******* ** help ******* the *** ****** ***** ******** *** reduce *** advertising *** ********* ***** if ** concentrates ** *** ****** ***** promotion ******** Social ***** ****** *** ******* ** ***** more ******* * ** **** ** ****** **** *** its ******* to ****** clients ***** *** ******** ****** ********* ********** should **** *** ************ ******** *** ****** *** *** **** **** in the ********************************* * Sax * M & ********** L ****** Trends and ******** ********* in ***** ** *********** ******* ** ******** *** impact ** competition *** European Journal ** Health ********* ***** 163-174Bloom * ******* * ****** * ***** Van Reenen * ****** *** ****** of *********** ** management quality: evidence from public hospitals The ****** ** ******** ******* ***** ************ * ***** ******** * ****** *********** ** *** ****** ********* mix: ******* the ******* right In ****** ********* *** ****** Psychology PressWeber * A (2016) ******* ******* ** * ************ ******* Journal of ********** Information ******* ***** *******

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