Assignment 2: Developing a Marketing Strategy for a Multinational CompanyDue Week 8 and worth 150 pointsExplore  the Internet to find a multinational company for which you would enjoy  building new

Assignment 2: Developing a Marketing Strategy for a Multinational Company

Due Week 8 and worth 150 points

Explore  the Internet to find a multinational company for which you would enjoy  building new consumer products. Imagine that you are the marketing  manager in charge of new products. The company has tasked you with  creating and launching a product that is currently not on the market in  any country. This consumer product should be a proposed extension of an  existing product line or a co-branded idea of your own creation.

Write a three to four (3-4) page paper in which you:

1. Provide a brief summary of the company and product you would like to introduce for them.
2. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. 
3. Propose  your strategy for advertising the new product within other countries.  Determine whether the content of the ads would be similar to the  standardized ads geared toward other world markets or if they would be  customized for a new country. Provide a rationale for the response.
4. Select  a country as a new market for the new product. Next, predict the market  segmentation variables for the new product in the country that you have  selected (e.g., geography, psychographics, and demographics). 
5. Define the company’s main types of pricing strategies and target market objectives for the new product.
6. Use at least five (5) academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
• Include  a cover page containing the title of the assignment, the student’s  name, the professor’s name, the course title, and the date. The cover  page and the reference page are not included in the required assignment  page length. 

The specific course learning outcomes associated with this assignment are:

• Integrate  the concepts of market segmentation, product development, and pricing  policies into viable marketing strategy to fit a variety of  international market environments. 
• Construct  product distribution channels and logistics to meet marketing  objectives and fit a variety of global market environments. 
• Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. 
• Use technology and information resources to research issues in international marketing.
• Write clearly and concisely about international marketing using proper writing mechanics. 

Grading  for this assignment will be based on answer quality, logic /  organization of the paper, and language and writing skills, using the  following rubric.