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QUESTION
Assignment
Access and read the following Harvard Business Review case study:
- Royal Bhutan Airlines - Drukair (Links to an external site.)Links to an external site. (Mulholland, 2012) (HTML webpage file/Adobe Acrobat PDF file)
Case Study Analysis
Prepare your response, addressing the following items:
- Perform a strengths, weaknesses, opportunities and threats (SWOT) analysis for Drukair. Create and include a graph showing each component of your SWOT. Defend your rationale with quantitative and qualitative data found in the case.
- Define current segmentation, including strategic and target segments.
- What opportunities are there for Drukair to increase its business?
- What recommendations do you have for the CEO? The research you conducted through the Hunt Library should help you generate content for this answer.
