Assignment 3: Benefits of Business Analytics

Business analytics can provide a significant benefit to organizations. If organization staffs use business analytics and analyze data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning.

Access this site and choose two companies for analysis. Select at least two trade sources about these two companies to analyze statistics with performance.

Respond to the following questions:

• Compare and contrast the two companies in terms of analytics to understand their positions in the industry.
• Provide your rationale as to whether or not the use of data analytics would help each of the companies accomplish its goals.
• Describe the challenges the companies’ staffs may have faced by using business analytics.

Make assumptions based on company histories where required. Utilize at least 2 trade sources in support of your assertions.

          Gessner, G., & Scott, R. A., Jr. (2009). Using business intelligence tools to help manage costs and effectiveness of business-to-business inside-sales programs. Information Systems Management, 26(2), 199–208. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=37604200&site=ehost-live

        Van Decker, J. E. (2012). What CFOs want from IT. Financial Executive, 28(6), 66–67. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.proquest.com/docview/1030132080

Staehr, L. (2010). Understanding the role of managerial agency in achieving business benefits from ERP systems. Information Systems Journal, 20(3), 213–238. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=49072543&site=ehost-live

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Write a 3–4-page paper in Word format. Apply APA standards to citation of sources.