Assignment: Coca-Cola Is Everything

IMG_6320.JPGCoca-Cola Is Everything

Read Case: Coca-Cola Is Everything: SCM, CRM, ERP, Social Media, You Name It on page 59 in the text and answer the questions below. APA formatting guidelines require a title page, abstract page, and reference page in addition to the body of the paper.

Why is standardization so important in supply chain management? Coke is developing its own set of software services for bottlers to use. Do you think Coke charges the bottlers for these software services? Why or why not?

How is My Coke Rewards an example of a switching cost? How can a switching cost not have a monetary penalty associated with it?

What sort of business intelligence could Coke gather from its My Coke Rewards Web site? How could it use this information for customer relationship management activities?

Visit Coca-Cola’s Facebook page. Can you buy Coke products there? What social media tools are present that allow you to communicate with Coca-Cola?

Now, visit Pepsi’s Facebook page. Compare and contrast it to Coca-Cola’s Facebook page. Which has more eye appeal? Which seems to have more activity? Why do you think this is true?

Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.