Assignment Content You will perform an environmental scan for your target company.Choosean organization according to the following:Current employer Most recent or former employer Place of bu

Assignment Content

1. You will perform an environmental scan for your target company.Choosean organization according to the following:
   • Current employer
   • Most recent or former employer
   • Place of business that you have patronized or have been familiar with over a long period of time.
   • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000®index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
   • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
   • Develop a 10-15 PowerPoint environmental analysis presentation in which you include the following:
   • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
   • Evaluate the company's external environment.
   • Assess the company's general environment.
   • Evaluate the organization's industry operating environment.
   • Formatyour presentation according to APA guidelines.