Assignment Details Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines: • This is an individual assessment, which is a part from your course score. It req

Assignment Details Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines: • This is an individual assessment, which is a part from your course score. It requires effort and critical thinking •

 Answer all the questions listed below for each case.

• The ‘answers’ to the questions are best formulated by reviewing the case and the reading materials up and including the current week in the course.

• The questions are worded to help you apply the readings to the case, so don’t limit yourself to the case’s terminology and perspective. The best analysis will abstract the case content by applying the reading materials to draw broader lessons about the material

• As for the Presentation you should summarize your analysis of All cases studies in a set of PowerPoint slides Case Study

1: Apple Merging Technology, Business, and Entertainment

1) Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad.

2) Explain how Apple achieved business success through the use of information, information technology, and people.

3) Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system.

Case Study 2: Vail Ski Resorts Goes High-Tech for High Touch

1) List and describe the types of systems described in this case study.

2) How do these systems improve the operation of the business?

3) How do these systems support decision-making? Identify 3 different decisions that can be supported by these systems.

Case Study 3 : Walmart

1) How IT and IS may be used to help the company operate and achieve its objectives.

2) Discuss the challenges faced by the CIO - which are the most important and why?

3) What role does information technology play in the business? How is it helping Walmart refine its business strategies?

4) Summarize the main purposes of information systems in organizations

Case Study 4: Zappos

1) Define SCM and how it can benefit Zappos.

2) Explain CRM and why Zappos would benefit from the implementation of a CRM system.

3) Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.

4) Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.

5) Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction.