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ASSIGNMENT PROMPT #5: Part 1 DUE DATE: Oct. 3rd, 2018 (11:30pm EST)!!Assignment Objective: to understand various methods of ideation beyond the standard brainstorming process and to practice one
ASSIGNMENT PROMPT #5: Part 1
DUE DATE: Oct. 3rd, 2018 (11:30pm EST)!!
Assignment Objective: to understand various methods of ideation beyond the standard brainstorming process and to practice one process within a group to develop a list of ideas to solve an organizational problem.
· 1) Begin by reviewing the ideation resources in the resources section (SEE BELOW). Engage in what process(es) you think would be interesting and appropriated for this assignment.
· 2) Then suggest at least 2 processes with rationale/thorough explanation for the selection.
· 3) Decide which process for ideation you are going to use. The objective is to generate as many ideas as possible for the scenario.
· 4) Then identify what you believe to be the top 3 ideas based on the "Framing Insights" provided (SEE BELOW). Include an explanation for each.
DU University has recently opened a new center dedicated to helping entrepreneurs take their business to the next level. Clients include: DU students, business owners, and with an entrepreneurial spirit that are willing to share their knowledge that are starting or growing a business.
They are looking for specific ideas regarding how to expand their outreach and service. Their initial research of the competition and with possible user groups yielded the following “Framing Insights”.
· Anytime, Any Place: users want the flexibility to learn about entrepreneurship and connect with experts on their own time schedule without having to travel to a location.
· Big Picture & Details: users have a need for both understanding the big picture of starting a business and also having clear knowledge of the details for legal, finance etc.
· Mash Up: some users have general ideas, but need assistance in idea generation and evaluation of specifics that cut across business functions.
· Gen Differences: retiring baby boomers and new career seeking millennials have very different needs. The center needs to serve both.
· Money is the Object: most users expect and need some direct assistance with funding.
· Crowded Marketplace: there are many organizations and Universities that offer services to entrepreneurs. Davenport is one of many and needs to distinguish itself.
*You should develop ideas for outreach (getting the word out) AND service offerings. (IMPORTANT)
Here's the link to the center's current webpage. https://www.davenport.edu/Entrepreneurial-Center#node-14120
· Field Guide to Human Centered Design - "Method in Action" section pp 84-111
· Stanford Design School Boot Camp - "Ideate" section
· 101 Design Methods - Mode 5 - Explore Concepts
· Creativity & Innovation Techniques - Slideshare
18 Ideation Techniques
Brainswarming vs Brainstorming
Innovation where you least expect it
“The Deep Dive” – 3 videos on the IDEO Shopping Cart project.
· Part 1
· Part 2
· Part 3