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Conformity and obedience are forms of social influence, one of the subfields within social psychology. Conformity research addresses the influence the group majority has on individual and group behavior. Sherif and Asch conducted seminal studies on conformity. These researchers and others provide a clear picture of the influence of a group majority on the individual and factors that influence conformity. Research also provides insights into how a minority can influence a group (Fiske, 2014).
For this Discussion, review this week’s media program, Week 6: The Virtual Office. Consider how conformity occurred in the virtual office and describe the conditions that led to conformity.
With these thoughts in mind:
Post by Day 3 a brief description of two conditions in the media that led to conformity and explain why. Using the current literature, explain one way to alter the conditions in the scenario to prevent conformity. Finally, provide an example where conformity might be good and explain why.
Be sure to support your postings and responses with specific references to the Learning Resources.
Read a selection of your colleagues’ postings.
Respond by Day 5 to your colleagues’ postings in one or more of the following ways:
- Ask a probing question.
- Share an insight from having read your colleague’s posting.
- Offer and support an opinion.
- Validate an idea with your own experience.
- Make a suggestion.
- Expand on your colleague’s posting.
Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your colleagues made.
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Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgment. In H. Guetzkow (Ed.), Groups, leadership and men. Pittsburgh, PA: Carnegie Press.
Fiske, S. T. (2014). Social beings: Core motives in social psychology (3rd ed.). Hoboken, NJ: Wiley.
Sherif, M., & Sherif, C. W. (1953). Groups in harmony and tension. New York, NY: Harper & Row.