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QUESTION

ASSIGNMENTS

I WILL CHECK FOR PLAGIARISM. DO NOT PLAGIARIZE. USE YOUR OWN OPINION. USE IN TEXT CITATIONS WHEN IT IS NECESSARY.

1- Analyze Chico'sFAS Inc 2010 Annual Report. In a 2 page document, write an overview of the company's functional strategies using the Three Functional Concerns model.

2- COURSE PROJECT

It is time to select a company for your Strategic Management Plan. In 1-2 paragraphs provide a brief description of the organization you selected and the reason why you chose that particular company.

WHEN SELECTING A COMPANY FOR YOUR COURSE PROJECT, I strongly urge you to choose a small business, perhaps one local to where you live. You'll want to avoid large companies such as Wal-Mart, Amazon, Google, Yahoo, Apple, Coke, Pepsi, Disney, Microsoft, etc. You'll also want to avoid franchise or home based distribution companies.

Chico's FAS Inc

Scoring Rubric:

Module  Course Project - Company Selection

Scoring Rubric:

3- Strategic Formulation and Strategic Implementation

Choose a Corporate example of poor strategic formulation and poor strategic implementation. In 2 page documents, evaluate and explain what happened. What could have been done to change the formulation and evaluation?

4- COURSE PROJECT SWOT ANALYSIS

Strategy formulation requires an objective analysis of the factors that characterize the company's strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit" between the company's internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company's strengths and opportunities and minimizes its weaknesses and threats.

For example:

 

Positive

Negative

Internal Factors

Strengths

  • Technological Skills
  • Leading Brands
  • Distribution Channels
  • Customer Loyalty
  • Customer Relationship
  • Production Quality
  • Management

Weaknesses

  • Absence of important skills
  • Weak Brands
  • Poor Access to Distribution
  • Low Customer Retention
  • Unreliable Product/Service
  • Management

External Factors

Opportunities

  • Untapped Markets
  • Technological advancements
  • Mergers, joint ventures, partnerships, or strategic alliances
  • Socio-cultural trends
  • New Distribution Channels

Threats

  • Changing Customer Tastes
  • Closing Geographical Markets
  • Technological Advances
  • Changes in Government Policy
  • Tax Increase
  • Change in Demographic Structure
  • New Distribution Channel

With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1 page narrative describing the analysis you conducted.

5- ORGANIZATIONAL

Research once failed companies Tyco and Best Buy. In a 2 page document, describe in detail, their organizational renewal strategies to create a successful turnaround. Compare the new corporate strategy to the old. Did it work?

6- COURSE PROJECT

Now that you have completed the internal and external audits for the company you chose for this project, use the information to create a list of strategic objectives. From these objectives, generate a list of strategy alternatives.

Using the appropriate tools of strategic choice from your text and research, choose a course of action. Be sure to justify your selections with supporting data/information.

For this assignment, you should submit a 2 page document containing:

  • A list of strategic objectives
  • A list of strategy alternatives
  • Your strategic choice with appropriate justification

Your strategy analysis and choice become part of your overall strategic plan. For details on the paper, view the Strategic Plan - Introduction page located in Week 01 of this course

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