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QUESTION
Assume that you are the sales manager for a food product commonly sold at grocery stores. You choose the product.
Assume that you are the sales manager for a food product commonly sold at grocery stores. You choose the product. Your next job is to hire salespeople to visit grocery chains and attempt to sell the product to those chains.
- What product have you chosen?
- What characteristics and skills are you looking for in our sales people? Why?
- How will you train your salespeople?
- How will you compensate your salespeople? Why?
- What strategies will you adopt to keep your salespeople motivated?
