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QUESTION

Atlantic Coffee has recently decided to raise its prices by10%. It was shocked by itscustomers' reaction to the price increase when sales...

Atlantic Coffee has recently decided to raise its prices by10%. It was shocked by itscustomers' reaction to the price increase when sales dropped24%.Such a sharp drop in sales occurred because

A.

Atlantic Coffeedoesn't taste as good as Pacific Coffee.

B.

Atlantic Coffee has changed to a new type of bean.

C.

the demand for a specific brand of coffee is highly elastic.

D.

the demand for coffee as a commodity is highly inelastic.

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