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ATTITUDES AND ATTITUDE CHANGE: Please 1. Identify a firm that would like consumers to believe something different from what most or many currently do....
ATTITUDES AND ATTITUDE CHANGE: Please1. Identify a firm that would like consumers to believe something different from what mostor many currently do.2. Based on attitude change strategies discussed in class (e.g., adding beliefs, changingaffect, two-sided appeals), discuss strategies that could be used in an advertising orpromotional campaign to bring about this change. Please be as specific as possible. Youshould consider cost effectiveness and feasibility in your evaluation. For example, it isvery difficult to change currently held beliefs. Therefore, if you suggest trying to do this,you must specify how and how realistic you expect this effort to be. Note that if yousuggest heavy repetition of an advertising campaign, the firm or organization in questionshould have the resources to be able to afford this.Please be sure that you explicitly discuss attitude change strategies. Good ideas foraddressing the problem in general are interesting, but this specific assignment requires thatyou explicitly discuss attitude change strategies. For example, if you suggest giving out acoupon, you might discuss how this would help change behavior.
