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Avalon Pharmaceuticals does not use animals to test the safety of its cosmetics, shampoos, detergents, cleansers and paper goods; it does, however,
Avalon Pharmaceuticals does not use animals to test the safety of its cosmetics, shampoos, detergents, cleansers and paper goods; it does, however, use animals to test the safety of new drugs, health-care products and products intended for use on babies and children. Nonetheless, Avalon still draws protests from APCA in the form of its 'Killed' advertising campaign, based on Avalon Pharmaceutical's best-selling laundry detergent Spring. The Killed ad shows a woman holding a box of Killed detergent with the words 'Thousands of animals were killed for your washing' boldly written on the box. APCA is urging consumers to boycott all Avalon products until the company ends all forms of animal testing. From Avalon's perspective, eliminating animal testing altogether could compromise safety, as testing is critical to producing safe products for its customers. Avalon Pharmaceuticals has to know, for example, that a product will not cause injury if children accidentally swallow it or get it into their eyes. Furthermore, in the event that a product liability lawsuit is filed against the company, its best legal defence would be the scientific testing it performs on rats and rabbits.
As the CEO of Avalon Pharmaceuticals, should you, as APCA demands, eliminate all animal testing? Or, by minimising but not eliminating animal testing, has Avalon achieved a reasonable balance that still allows it to make sure its products are safe? The last things you need are product liability lawsuits against Avalon Pharmaceuticals. APCA and PETA are at best secondary stakeholders. Customers, on the other hand, are a primary stakeholder group, so customer safety is a critical concern. If these animals rights groups launch new campaigns and boycotts, it could rally primary stakeholders including potential customers against the company, which in turn could hurt revenue and declining revenues could affect stockholders (another primary stakeholder), and may even lead to downsizing affecting employees, yet another primary stakeholder group. APCA's and PETA's aggressive tactics and history of misrepresentation of facts are cause for concern. The buck stops with the CEO! What is the most socially responsible thing to do? If you were the CEO of Avalon Pharmaceuticals, what would you do?
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