B17 (10 marks)Discuss the differences among the intensive, selective and exclusive distribution strategies.

Q.B17 (10 marks)Discuss the differences among the intensive, selective and exclusive distribution strategies. The characteristics of convenience, shopping, specialty and unsought goods play a major role in determining the marketing mix for products in each of these categories. Briefly describe the distribution strategies (intensive, selective, or exclusive) of each type of product. Which channel member(s) is/are most likely to bear the promotional responsibility for each type of product?